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Why is Men’s Alt Fashion so Poor?

As someone who loves fashion, from the haute couture and the ready to wear collections to the mainstream high street and the alt fashion scene, […]

July 24, 2016
4 min read

As someone who loves fashion, from the haute couture and the ready to wear collections to the mainstream high street and the alt fashion scene, I know thereโ€™s nothing better than falling in love with a garment, imagining all the different ways it can be worn and slotting it in to your wardrobe and your personal style. However, if youโ€™re looking at menโ€™s fashion, then there is little to be excited by.

Straight jeans v slim jeans

Image – Straight jeans vs slim jeans, spot the difference

In 2014, leading fashion writer Haley Freeman claimed that menswear is either โ€œweird or boringโ€. Menโ€™s fashion week consists of various trouser length and thickness of ties, or totally off the cuff unwearable garments. There is simply much more to play with when youโ€™re a womenswear designer. Women have however many different styles of skirt available to them; maxi skirt, mini skirt, midi skirt, A-line, body-con, I could go on. Men donโ€™t even get skirts to wear.

This is especially true if youโ€™re into alt fashion. You have three choices if youโ€™re a guy and you want to look different. You go punk and wear lots of leather and safety pins and big boots; you go 90โ€™s, wear big baggy pants with bits of fabric inexplicably hanging off it and a bowling shirt; or you go trad goth and wear velvet and carry a cane with a skull on it. Other than that, you can wear jeans and tee shirts and hoodies, big woop.

For guys, I think the main way they look alternative is through their hair (both on their heads and their faces) and body mods, which of course are huge indicators, but they donโ€™t work for everyone. What if your beard doesnโ€™t grow or piercings are frowned upon at work?

Disturbia Mosh Jacket Men Women

image @disturbia

When an alt gal fancies a bit of online shopping, youโ€™ve got big brands like Killstar, Iron Fist, Disturbia, Gypsy Warrior, House of Widow, UNIF and DollsKill, etc. Thereโ€™s lots to choose from. The womenโ€™s sections are always bursting with something new and thereโ€™s always a look book to get excited by. When a guy wants to buy something new, the menโ€™s sections at these same places are either empty or full of graphic t-shirts, stuff thatโ€™s modelled on women and accessories.

Since the dawn of goth, people were and are androgynous and men wore womenโ€™s clothes and vice versa, so there are no qualms about wearing something modelled on a woman. Despite this, itโ€™s clear that women are catered to first. Killstar, for example, have just launched swimsuits. There are seven options for women, and one pair of Baphomet board shorts for men.

So if youโ€™re feeling a little bit stuck for inspiration, fashion-wise, where do you go? For me, I head to Pinterest, Instagram and various bloggers and vloggers. If youโ€™re a man? Good luck finding anything worthwhile. Half the images that come up when you search #gothguys on insta are just selfies and the rest are girls using the hashtag to get more likes. Iโ€™ve asked around on my Twitter, on my blog and my circle of friends and can I find an alt menswear blogger? I think you know the answer. Menswear bloggers are thin on the ground anyway, let alone ones with alternative vibes. If you are one or know one, then please, prove us wrong!

killstar swimsuits

image @Killstar – range of women’s swimsuits

Itโ€™s a vicious circle. Designers donโ€™t like creating menโ€™s clothes because itโ€™s perceived as not very interesting. You canโ€™t do much with menswear (apparently), so they donโ€™t really bother. This means thereโ€™s not much thatโ€™s inspiring menswear bloggers and the regular joes of the world head to the high street or mainstream brands and filter on black. This in turn means that the brand probably donโ€™t get as many sales on their โ€œmenswearโ€ therefore discouraging them from making it.

Except, and Iโ€™m probably being presumptuous here, most of the people running these brands are men, arenโ€™t they? Thereโ€™s so much that could be done that doesnโ€™t even stretch the imagination. Thereโ€™s potential for an alternative take on formalwear, workwear, swimwear, casual button down shirts and more. And Iโ€™m not even thinking outside of the box here. Why arenโ€™t they doing more?

There are a few brands doing good stuff with menswear. Dustrial, for example, has some interesting graphic tees and hoodies inspired by science fiction and science fact, guaranteed to get a conversation started. If you’re looking for something a bit more fashion forward, then Virgin Blakย are a good place to look. With a very high fashion, couture menswear feel (along with tee-shirts), they have lots of different, interesting cuts and designs, from knife pleat crop pants to cowl-neck tees.

Which are your favourite brands for menswear? Do you have a favourite menswear blogger?

DarcieRae

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